Each client-facing trainer profile should contain: professional photograph; name; designation; verified qualifications; verified certifications; experience; areas of practice; specialties; coaching philosophy; and a concise statement describing how the coach helps clients. Professional Standards
Professional conduct
Client-centered communication
Appropriate exercise progression
Responsible scope of practice
Progress tracking
Continuing professional development
Respect for individual differences
Developer instruction: publish only qualifications, certifications, titles and experience verified and approved by MFW.